The life saving power of a simple message

The survival rate of a sudden cardiac arrest is more than doubled if CPR is performed and an AED is used within the first few minutes. So it’s a good thing that in 2026, there are going to be more AEDs available across SA than ever before.

At the heart of this campaign is simplicity. Our tone is straightforward, positive, and encouraging. Through our language, we reassure and inspire. It has never been easier to help save a life in South Australia.

This campaign was executed through out-of-home, press, digital, social and radio.