A marketing toolkit extensive and diverse enough to represent Australian Wine

The ‘We make a wine for that’ campaign was developed as an collaborative initiative for the Australian wine industry, inviting activities across the length and breadth of Australia, amplifying the campaign, profiling regions and building a compelling and diverse offering of Australian wine related activity.

We developed fully designed graphic templates as well as a photography and film library that wine marketers Australia-wide could access, customise and distribute through their own marketing channels. This included tone-of-voice and design guidelines and a toolkit website.