Making every asset count for a mental health initiative

ifarmwell and the University of South Australia received a grant from Primary Producers SA to develop a farmer-focused campaign designed to support members of South Australian farming communities through the ups and downs of life on the land.

‘Weather it together’ is a reminder that while tough seasons are part of farming, we’ve made it this far, and you don’t have to face them alone.

We produced a multimedia campaign that spanned brand identity design, TV, radio, press, social media, mini-documentaries, a website, event signage and merchandise.